OstalSomeone to run the Instagram of your flower shop in Austin
You opened your flower shop to work with peonies, ranunculus and the quiet rush of a Saturday wedding order, not to stare at Instagram on Monday morning wondering what to post. If you are looking for someone to take the account off your plate, in Austin, and run it the way you would if you had the time, that is what we do.
Ostal, in Occitan, means the house. A place where you are welcomed and someone takes care of the rest while you keep doing what you love. For a florist, that rest is Instagram: captions, posts, Reels, replies in the DMs, the comments under last week's bridal bouquet. We handle all of it, in your voice, and you validate. That is the whole promise.
What running your Instagram actually looks like
You keep arranging flowers. We write the captions the way you talk about them, publish the posts and Reels, and answer the people who send a message or drop a comment. The account stays yours. Your name, your shop, your taste. We stay in the background.
Concretely, for your flower shop in Austin, that means:
- A weekly plan of posts and Reels, built around what is in season, what you are preparing for the week, and the moments that matter to Austin customers (SXSW week, Mother's Day, ACL, wedding season, Valentine's rush).
- Captions written in your voice, never generic, never the same wedding caption everyone uses.
- Publication of the videos you drop in your library, already edited, exactly as you want them seen.
- Custom visuals and Reels created with AI when a post needs an image you do not have in your library.
- Replies in the inbox and under the comments, the way you would answer a bride asking about a consultation or a neighbour asking if you deliver to 78704.
You stay the face of the shop. We stay in the shadow.
Writing in a florist's voice, not in agency language
A flower shop account that sounds like a marketing agency loses the one thing it has going for it: the person behind the counter. Before we post anything, we spend time with how you talk about your work. The flowers you refuse to use. The way you describe a garden rose. The small jokes you make with regulars. That tone is what makes someone in Clarksville or East Austin stop scrolling and remember the name of your shop.
Every caption goes through you before it goes live. If a word does not sound like you, you change it, we fix it, and it becomes a rule for next time. The account slowly becomes a true record of your voice, not a wall of pretty pictures with empty text underneath.
Local reach, not vanity numbers
Instagram for a flower shop is not about chasing followers in other cities. It is about the person three blocks away who did not know you existed, the bride searching for a florist in Austin, the office manager looking for a weekly arrangement. We build the account so it works for your neighbourhood: local hashtags, geotags, mentions of the venues and planners you already work with, replies that make people feel like they are talking to the shop and not a bot.
Alongside Instagram, we can take care of the rest of your presence if you want one house for everything: Facebook, your Google Business profile, your newsletter, local SEO. Same voice everywhere, same person validating. You decide how far it goes.
How we work together
The setup is simple. You give us access to your account and a shared library where you drop photos and videos as you shoot them during the week. The videos you place there are already edited the way you want them; we publish them as they are. For posts that need an image you do not have, we create visuals and Reels with AI, kept inside your palette and your aesthetic.
Then it runs. We prepare, you validate, we publish, we reply. You go back to your buckets of flowers.
If you would like to see what this could look like for your shop, get in touch. We will take a look at your account together and tell you honestly whether we are the right fit.
Frequently asked questions
I already have a style I like for my shop. Will my Instagram still look like mine?
Yes. Before we post anything, we study your captions, your palette and the way you talk about your flowers, and every post is validated by you before it goes live. Nothing is published without your green light. The account stays recognisably yours, we only take the work of running it off your hands.
Where do the photos and videos come from?
From a shared library where you drop photos and videos during the week, as you make arrangements or prepare orders. The videos you place there are published exactly as you dropped them, already edited on your side. When a post needs a visual you do not have, we create custom visuals and Reels with AI, kept inside your aesthetic.
Can you reply to the messages and comments we get on Instagram?
Yes, inbox and comments are part of what we handle. We answer in your voice, the way you would answer a bride asking about a bridal consultation or a neighbour asking about a delivery, and we flag anything that needs your personal input, like a custom quote or a sensitive order.
Do you only handle Instagram, or can you take care of the rest too?
Instagram is often the starting point for a flower shop, but we can also take care of Facebook, your Google Business profile, your newsletter and your local SEO in Austin. Same voice across everything, one point of contact, and you still validate. You decide what you want us to handle and what you prefer to keep.
I am a small independent florist. Is this the right size of studio for me?
Yes, this is exactly who we work for. Ostal was built for artisans and independent shop owners who are excellent at their craft and do not want to become their own community manager. We aim to give you the level of care usually reserved for larger brands, at a price that makes sense for a local flower shop.